1. What cookies are
Cookies and similar technologies (local storage, pixels) are small files stored on your device that help a site function, remember preferences, and measure usage.
2. Categories we use
| Category | Purpose | Examples | Consent |
|---|---|---|---|
| Strictly necessary | Sign-in, security, load balancing, saving your consent choice | session/auth cookies, CSRF token | Always on (no consent needed) |
| Functional | The website chat widget (talk to us / SMS opt-in) | LeadConnector chat widget | On with the widget; texting requires your explicit opt-in in the widget |
| Analytics | Understand feature usage to improve the product | PostHog, Google Analytics 4 | Off until you opt in (opt-in regions) |
| Marketing | Measure campaigns and reach (not active at launch) | reserved for future ad pixels (e.g. Meta, LinkedIn) | Off until you opt in |
We do not run advertising/marketing cookies at launch. If we add them, they will be listed here and gated behind consent.
3. Your choices
- Use our cookie banner to accept or reject by category, and reopen "Cookie settings" anytime from the site footer to change your choice.
- Control cookies in your browser settings (blocking some may break sign-in or features).
- Opt out of Google Analytics via Google's browser add-on.
4. Banner behavior (implementation spec — Phase 4)
- On first visit, show a banner with Accept all · Reject all · Manage preferences (three categories with toggles).
- No analytics or marketing tags fire before consent in opt-in regions; necessary cookies only.
- Store the consent choice; do not re-prompt every page load.
- Wire consent state to the tag manager (GTM, Phase 7) so PostHog/GA4 fire only after the analytics toggle is on.
- Provide a persistent "Cookie settings" footer link to reopen and change consent.
- Test the handshake: fresh load → nothing fires → accept → tags fire. (This is the #1 silent analytics breakage.)
5. Changes & contact
We may update this notice; material changes get a new effective date. Questions: [email protected]. See also our Privacy Policy.